Problems we are solving

Issues for creators

Everyone says the creator economy is the future. And the channel landscape for creators is exploding.

But existing platforms are scattered across different verticals and different value propositions. And none is really enabling creators from different verticals to co-create or collaborate through end-to-end project life cycle. This can be frustrating for creators who want to work with other people with different expertise and skills so they can bring their projects from concept to fruition, level up the impact, or simply progress to the next level.

On the other end of the ecosystem, there are enthusiast communities left with fragmented and underserved landscapes across blogs, forums, crowdfunding platforms, and YouTube channels. These communities are packed with passionate people who want to join in the making, but with no one pushing these scattered communities forward, they have limited opportunities to make their voices heard by mainstream audiences.

Issues for Brands

As the line between consumer and producer is being blurred with more democratized tools to design, produce and publish, leading brands are making efforts to work with creators and empower enthusiasts to let them join in the making.

The rise of metaverse and web 3.0 is a

This trend will extend to not only creative brands but companies like traditional manufacturers are also actively seeking external sources of innovation.

Challenges in Value co-creation

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